FlipKey

Reputation is the opinion and public perception of an individual, a group or an organization/company.  In the vacation rental market reputation is created by the opinion of prior guests’ experiences with the rental properties and underlying hospitality services of a specific rental manager.  If you run a great vacation rental company, telling people your product and service are wonderful is of little consequence.  Let’s be honest, what else would you say?  The only effective way to let future guests know how great your vacation homes and guest services are is by letting the words and experiences of past guests do the talking for you.

To help our users maximize the impact of their guest reviews FlipKey offers free “Extension Tools” that feature our FlipKey Verified reviews directly on the manager’s website.

Mermaid Cottages of Tybee Island, GA recently added the FlipKey Reputation Widget to their ‘Questions?’ page.  The widget automatically updates (no coding required!) as Mermaid Cottages collects additional reviews through FlipKey.  Visitors who click the widget are taken directly to Mermaid Cottage’s FlipKey Profile where they can read specific reviews of individual properties.  With 150 guest reviews and an average star rating of 4.75, Mermaid Cottages is effectively leveraging their guests’ experiences to communicate their strong reputation.

FlipKey offers a number of different tools that allow our manager users to extend FlipKey Guest Reviews directly to their own site. We will report on additional examples and tools in future posts.

This entry was posted on Monday, July 14th, 2008 at 4:17 pm and is filed under Community, FlipKey Service, Property Management, Reputation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.