Happy Home, Happy Guests: 5 Ways to Keep ‘em Coming Back
July 1st, 2009 by Jess Basil
Did you know that 9 out of 10 vacation rental guests intend to rent again, according to a recent PhoCusWright study? A thorough analysis of FlipKey guest reviews proved that 85% of guests rate their stay as positive.
While the vast majority of renters are thrilled with their rentals, we do occasionally come across a negative review from an unsatisfied traveler (gasp!). Here at FlipKey, we compiled a list of the most frequent reasons travelers leave a negative review. Based on this list, we came up with a few suggestions to ensure your guests leave happy and keep coming back year after year!
Suggestion #1: Clean Properties Attract Sparkling Reviews
A dirty property is by far the most common reason for vacationers to swear off a property. Moldy showers, musty carpets and grimy linens are the biggest turn off when settling into a rental. It is well worth it to do a bit of research and hire a responsible cleaning team to do the dirty work for you.
Suggestion #2: Maintain Your Property
Property maintenance is simple. Doors have to lock. Hot tub water flow should be hot. And dryers ought to dry. Otherwise you will have a disappointed guest on your hands, especially if the amenity in question was an initial selling point. There is nothing less appealing to a renter than missing precious days of vacation to wait for the repairman to fix the fridge. If you are aware of an issue, have it taken care of before their check-in date. If this is not a possibility, drop them a phone call so they have a heads up and offer a sincere apology or a discount.
Suggestion #3: Make Sure your Décor is Up-to-Date
Renters expect their surroundings to be uplifting and appealing, not tired and tattered. Sagging mattresses, burnt pans and dingy drapes will drag down the image of your property. Easy fixes like a fresh coat of paint and a simple duvet cover can work wonders to ensure an enjoyable stay.
Suggestion #4: Be Honest and Accurate in Your Property Descriptions
When travelers choose a vacation home, they rely heavily on the description and photos you provide. It is essential that you are honest with guests about what exactly they should expect. If the beach is a 10-minute walk across a busy street don’t advertise that it’s in the backyard. On that same note, a pull out couch is not a 2nd bedroom. Talking up your property to the point of misrepresentation paints the wrong picture in a client’s mind and will leave them feeling deceived. Instead, be candid, and your guests will be more likely to return.
Suggestions #5: A Hassle Free Check-In Process
You only have one opportunity to make a first impression, so don’t mess it up! Contact your guests a week before their arrival date and smooth over the details: send directions to both the key pick up location as well as the property itself. Provide them with phone numbers to a main contact person, repairman and maid. Even more importantly, make sure someone is available to answer their calls! Just knowing that you are easily accessible will make a world of difference in your client’s eyes.
July 13th, 2009 at 10:12 am
Excellent advice. Can I also suggest making a brief phone call to the rental guests to ensure they arrived safely and everything is in order. Often people don’t complain about niggling things but let them fester over the week, particularly if the weather is not good. Having some contact early on gives them the feeling they are valued, and creates a relationship.
August 1st, 2009 at 2:15 pm
I loved your blog asking the question of whether to visit or not, and the responses! Very interesting.