Daily Archives: December 2, 2009

Travelers are depending more and more on reviews. In fact, reviews have become so important that not understanding the weight that reviews have on traveler purchasing decisions can prove a major disadvantage to any business.  Recently ehotelier.com interviewed the owner of an up and coming hotel in Buenos Aires, asking her how she survives in such a heavily saturated tourism market.  Her answer? Reviews on TripAdvisor.

Mariquel Waingarten of the Tailor Made Hotel recounts getting acquainted with TripAdvisor and what it has done for her business:

In the beginning, when we were on TripAdvisor I was scared, because you’re very exposed to good reviews and bad reviews. Fortunately, we’ve been able to get very good reviews, and the bad reviews that we received were actually really helpful. They tell us what to correct, and we like to take care of that. Sometimes people don’t tell you what’s wrong, and then it’s a surprise for us when they write it down on TripAdvisor.

Reviews, positive or negative, give vacationers piece of mind that they are not walking into a lion’s den.  Hearing evaluations from other travelers who have been in their situation will reassure them that yeah, maybe there’s no hairdryer but the service is unbeatable or that your property really is on the ocean…

Click here for the full article!