For travelers browsing FlipKey’s listings, your headline is what entices future guests to choose your listing above all of the others. Is your headline as clickable as can be? Follow these tips to improve it in just 10 seconds.
Remove listing criteria.
We’ve taken care of showing the number of bedrooms, bathrooms, and sleep capacity both on the search results page and to outside search engines, so you don’t need to include these in your headline.
Be specific about the location.
If you want to mention where you rental is, zero in on the neighborhood or key attraction. We already categorize your rental by city, so you don’t need to worry about including that.
Check the word count.
You have 50 characters to play with for your headline, but keep in mind that travelers are browsing FlipKey on a variety of screen sizes, including tablets and mobile phones. Brevity is better. While you’re at it, run a spell check.
Remove extraneous information.
With conciseness in mind, take out any item that doesn’t add to your headline. That includes unit or floor numbers and any other identifier that is meaningless to travelers.
Pick one or two of your best attributes.
Now that you’ve freed up some room in that headline, pick one or two of your best features to make your headline stand apart.
Headlines: before and after
Not-so-great headline: 2BR/2BA Condo Unit #317
Great headline: Luxury Ski Chalet with Fireplace
Not-so-great headline: San Francisco Apartment
Great headline: Great views near Ghirardelli square
Ready to get more eyeballs on your listing? You can update your headline by visiting Listings > Edit Listing > Details.