VR Owner Tips: How to sell to different types of guests

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Congratulations! You've decided to take the leap and list your vacation rental on FlipKey and TripAdvisor. Now how can you market it? There are several different types of travelers out there, so here are a few tips to help you target the key demographics.

A Family Vacation

Parents want to make sure that their children will be staying in a happy, fun and safe environment. If there are local amusement parks, attractions and restaurants for the whole family, be sure to mention them in your property description. It can also be very difficult to transport all the comforts of home, so why not help to fill a family's checklist? Do you have family friendly amenities that you don't mind sharing? A high chair, crib, backyard games and pool toys? Don't be shy to include them in your property description and amenities. Even that big screen TV and Blu-ray player might come in handy on a rainy day.

The Romantic Getaway

Do you have a quiet and secluded property? Your vacation rental may be the perfect spot for a romantic getaway. When couples plan this type of escape, they want to know that the atmosphere is just right. Your stone fireplace, four poster bed or hot tub may be the key features that separate your property from the rest. Be sure to highlight them by taking advantage of our unlimited photographs on FlipKey and TripAdvisor. You might also want to mention a few dinner spots that are perfect for a night on the town.

Business Trips

A business traveler is looking to stay connected and have a seamless experience getting in and out of town. First, they are looking for a solid WiFi connection. Be sure that WiFi has been added to your list of amenities as it has become a key selling point for all types of travelers. Close proximity to the airport or public transportation is also a strong selling feature. As business travelers don't always have the option to extend their stay, it may be helpful to cater to these travelers with a nightly rate. Business trips may not fit your minimum stay requirements, but these reservations can help to fill the gap between your weekend and long-term travelers.

Elderly and Special Needs Travelers

Finding a property that caters to travelers with special needs can often be a challenge. If your property is handicap accessible, it can be a major selling point for your listing. Make sure to note that your property is wheelchair and elderly accessible. Prospective travelers have the ability to search for these types of properties using one of FlipKey and TripAdvisor's many search filters. Also, if your property is not currently listed as pet friendly, you might want to consider making a special exception in the case of a service animal.

You may have already noticed that your listing is a very popular spot among a certain demographic. Why not cater to your market and make it the best?

Matt works in Customer Care at FlipKey. A veteran of the stage, Matt has toured much of the country in a 1994 Buick Regal. He enjoys movies, professional sports, and dancing like nobody's watching.

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