FlipKey

Archive for the ‘RBOs’ Category

Best. Vacation Rental Site. Ever. (FlipKey Reviewed)

Tuesday, March 2nd, 2010

From: Susan Lusk

To: FlipKey

Subject: Success!

I want to tell you how very pleased I’ve been with almost everything about Flipkey. The success rate of bookings to inquiries has far exceeded my expectations and my experiences with all other vacation rental sites. I am very impressed with Flipkey’s ease of use both for the vacation seeker and the property owner. For the shopper, all the info about a property is clearly shown and organized, each page is attractive and uncluttered, easy to navigate to whatever the client needs to make a decision.

For me, the owner, entering info was less painful than most other sites– very straightforward, well thought out, no glitches in uploading pics or other frustrating bugs. It’s been a pleasure to be subscribed to Flipkey– I’m SOLD! And I have been strenuously recommending your site to other homeowner friends looking for better success with their rentals.

I’ve had some trouble accessing my site recently while traveling and have to say customer service has been terrifically responsive in trying to help. In the end I think it was issues with the computer I was using, but I commend your customer service. Congratulations on getting it right, Flipkey!

Kind regards,
Susan Lusk
Culebra Vacation Rental

From Worst Travel Nightmare to Dream Vacation

Thursday, February 25th, 2010

Coconut DomeToday, join us for the first part of a series in which we pursue vacation rental perfection by combing through thousands of FlipKey guest reviews to gain insight into the mind of the self-catering traveler. In this installment, we examine factors that worry and scare guests, and what can be done to put them at ease.

Although most of us go on vacation to relax, the planning process for any major trip invariably includes some stressful moments. For some travelers, the decision to stay in a vacation rental for the first time can be daunting; others worry about practical issues such as the size of a home, proximity to the beach, and nosy neighbors. We broke down reviews and found that travelers’ three main worries are safety, privacy, and noise. Here’s what the travelers are saying, and what owners and managers can do to help them achieve travel nirvana.

Safe and Sound

Health, safety, and security are the biggest concerns for families with children and travelers in foreign countries. In some cases, a safety concern can be addressed with a simple repair:

The only thing that worried me was that the railings on the outdoor patio needed some type of netting or an additional safety feature. I was always worried about my kids (2yrs. & 4 yrs.) falling through even with us being right there with them.

This reviewer offers the rental owner/manager a helpful tip: repair the stairs and guests will feel more comfortable about their children’s safety. Other travelers grow concerned about protecting the rental home from their young kids. It is always wise to note a property that is not kid-friendly, and keep delicate décor out of reach of young ones.

In other cases, guests become concerned about the safety of an area and may need reassurance that they will be safe while on vacation:

No complaints. Only concern was the ample notices to lock doors, felt a bit paranoid, but I guess there may be a crime issue on the island.

The issue of crime on the island aside, the best response in this situation is to make sure that guests never become paranoid in the first place. Warn them to keep the doors locked, but try to do it without creating undue stress.

Private Hideaway

Vacation rental guests generally expect their accommodations to ensure a level of privacy above that of a hotel. Many guests who book rentals in more densely populated areas do so with trepidation, worried that they may not get the escape they hoped for:

We had a wonderful time at Buena Vista Cottage and can’t wait for a chance to come back to Key West and stay there again. Having accidentally scheduled our stay during Spring Break, we were a little worried about privacy. This cottage was the perfect oasis for us while still being close to activity on the main drag.

The good news is that the privacy concern almost always turns out to be unfounded. After all, almost any vacation rental provides a kind of privacy unavailable in hotels or other accommodations with populated common areas. In your description, try to assure guests that your vacation property is a calm haven (unless it is not – in which case you should be upfront about privacy issues), but chances are they will figure it out themselves.

Loud Noises

Guests who worry about noise fall into two general categories: those who want to make noise, and those who want to avoid it. Most of the rowdy crowd are concerned about disturbing the neighbors:

This was a great home for a family group of 16 people. The neighbors to the East worried me during our stay. We were told that they will call the police or rental company if we were too loud… I was stressed each evening of my stay that they would call. The homes are within 10′ of each other! How do you keep 16 people on vacation quiet each evening?

It sounds like this particular guest kept his group out of trouble, but he makes a good point: it’s hard to keep a large group quiet when they’re having a good time. Give guests a good sense of what will be tolerated in your neighborhood. Neighbors may object to raging parties, but will have no problem with a raucous family reunion. Other, more sensitive, neighbors may object to the slightest up-tick in volume. Again, the best defense is to give guests clear guidelines in advance.

On the flip side, many travelers come on vacation expecting a peaceful retreat. They worry that the neighbors (or even the scenery) may be too loud, thus ruining an otherwise perfect rental:

Initially, I was a little worried that the resort and beach would be noisy and crowded, as we were traveling at a very busy time of year, but it wasn’t… The resort itself was quiet and relaxing.

As you can see, worries have a way of working themselves out. This traveler’s confidence may have been boosted by the advice that “the beach never gets crowded – even in the busy season.” However, the truth is that vacation rentals tend to speak for themselves. As soon as travelers reach their rental home, their worries melt away.

In fact, we found that most travelers worry only about the most important thing: that the home they loved on vacation remains in good condition for years to come.

Improving Your Business is Our Business: Marketing Vacation Rentals Made Easy

Thursday, February 18th, 2010

Marketing GuideHere at FlipKey, we spend a lot of time thinking up ways to help vacation home owners and property managers get the most from their properties. Helping to keep every property listed on FlipKey and TripAdvisor booked solid keeps us up at night. The good news is that all the sleepless nights are clearly worth it, as the average listing on TripAdvisor and FlipKey is currently receiving more than 75 inquiries annually.  We know that vacation rentals are the best accommodation option for many trips, and we won’t rest until we spread that message to the world’s travelers.

Believe it or not, we’re not the only ones obsessed with helping others succeed at renting their homes, which is why we asked Alfred and Emily Glossbrenner, of FullyBookedRentals, to write a comprehensive guide to vacation rental marketing. The Glossbrenners put their years of experience down on paper and came up with Vacation Rental Marketing Made Easy. We are proud to offer you their insight as a free guide to converting page views to inquiries, and finally to bookings. The marketing guide features tips on all the important aspects of a successful vacation rental marketing program, including:

  • Creating and fine-tuning your advertising program
  • What to look for in advertising websites
  • Creating your own website
  • Making your listings stand out from the crowd and
  • Creative ways to boost your bookings
  • And (much) more

You can always access the marketing guide through the link in the upper right-hand corner of this blog. Also, feel free to tell your friends about the guide. Good marketing techniques are not industry secrets – they’re great ideas that can work for everyone. Put the wisdom of other vacation rental owners to work, share your home with new guests, and keep your past guests coming back again and again.

Finally, remember to check in regularly with the FlipKey blog to learn the latest news, tips, and tidbits (or better yet, sign up for our RSS feed). And don’t hesitate to throw your two-cents into the comments. After all, no one knows more about vacation rentals than the owners and managers who rent them and the travelers who stay in them.

Learn Your Stars: Any Class of Property Can Earn 5-Star Reviews

Tuesday, January 5th, 2010

In the world of travel, a scale of one to five stars is used nearly universally to indicate the type of service travelers can expect from a hotel. Vacation rental homes have no such implicit classification system. Star ratings on FlipKey and TripAdvisor, for example, reflect guests’ overall impression of their stay as opposed to advertising a property’s ability to meet predetermined criteria for each star.

Most of the time, travelers award stars in their reviews based on whether a vacation rental lives up to their expectations. Therefore, even the most basic rental property can earn a five-star review if it consistently delivers as advertised according to its description and price. Similarly, a one-star hotel could earn a five-star review online because it serves up everything expected of a three-star hotel. With that understanding of rankings and reviews, the key to earning great reviews is evaluating where your property falls on a scale of hospitality standards and then offering the appropriate services and amenities to the best of your abilities. To this end, the FlipKey blog presents its own five-star guide to vacation rental classification . . .
Five Star Reviews
One Star

A single star in the hotel world denotes little more than four walls, a roof, and a bed. The budget travelers who search for this type of basic lodging care more about travel activities and destinations than where they sleep. The same traveler who may ordinarily stay in a hostel or inexpensive guest house would also consider renting a simple one-room apartment if the price and location are right. To earn great reviews on a small apartment with minimal amenities, make sure that it is clean, safe, and economical. An urban studio that goes for less than $50/night could win high ratings for its price and convenience. Bonus points are awarded to rentals in this category located near points of interest or with easy access to public transportation.

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Instilling Loyalty: One Vacation Rental Guest at a Time

Wednesday, December 9th, 2009

‘Tis the season to eat, drink and be merry… So, while you’re decking the halls and spreading cheer, don’t forget to take a moment to tend to your vacation rental business and thank the past years’ guests. With a new year comes a frenzied season of inquiries, rentals, and of course, revenue! So, be sure to start the New Year off right by sending some holiday greetings to past guests.

Holiday_card

Sending holiday greetings and warm wishes is an excellent way to make an impression while reminding potential guests that your vacation home is a great place to spend a week. With so many possibilities for travelers to choose from these days, it is the small, personal touches like a holiday card that will make you and your property stand apart, especially if they had a pleasant stay their first time around.

Websites like shutterfly.com and modernpostcard.com allow you to custom create postcards and note cards, so you can put a dazzling photo of your home on the card to remind guests how inviting it is! Take a few moments to write out simple notes like “See you soon!” or “Wish you were here!” and your guests will really appreciate the gesture.

So get writing and spread the holiday cheer!

Real Reviews: Make or Break your Business

Wednesday, December 2nd, 2009

TripAdvisor Travelers are depending more and more on reviews. In fact, reviews have become so important that not understanding the weight that reviews have on traveler purchasing decisions can prove a major disadvantage to any business.  Recently ehotelier.com interviewed the owner of an up and coming hotel in Buenos Aires, asking her how she survives in such a heavily saturated tourism market.  Her answer? Reviews on TripAdvisor.

Mariquel Waingarten of the Tailor Made Hotel recounts getting acquainted with TripAdvisor and what it has done for her business:

In the beginning, when we were on TripAdvisor I was scared, because you’re very exposed to good reviews and bad reviews. Fortunately, we’ve been able to get very good reviews, and the bad reviews that we received were actually really helpful. They tell us what to correct, and we like to take care of that. Sometimes people don’t tell you what’s wrong, and then it’s a surprise for us when they write it down on TripAdvisor.

Reviews, positive or negative, give vacationers piece of mind that they are not walking into a lion’s den.  Hearing evaluations from other travelers who have been in their situation will reassure them that yeah, maybe there’s no hairdryer but the service is unbeatable or that your property really is on the ocean…

Click here for the full article!

How to Score Last Minute Holiday Bookings

Thursday, November 19th, 2009

If you find that your vacation rental‘s calendar has upcoming vacancies, you could be missing out on some serious revenue. With the holidays fast approaching, many travelers have their plans set in stone and are eagerly awaiting a lovely holiday break.   Meanwhile, some travelers purposely wait until the last minute so they can snag the best deals around, and that could mean your rental property!  We’ve compiled a list of some tried and true best practices to get your home booked at the last minute! holiday_bookings

Use that Headline:  When perusing a list of properties, travelers who are looking to snag a last minute deal have one thing on their minds: great value.  By including a few words regarding your open availability for the holidays, or the fact that you’re running a special Holiday Deal, these travelers are more likely to book your property!

Reduce Your Rates:  Since it is last minute you shouldn’t expect to charge peak season rates, even if it is the holiday season.  Offer 15-20% less than your typical rate or offer a free night if travelers stay for 3 nights.  Be creative and be fair!

Include a Freebie:  To further entice potential guests into staying at your home for their last minute getaway, offer to include a gift certificate to a local restaurant, free with their stay!  This is especially attractive to the chef of the household, as it will alleviate the stress of cooking for one evening.

Enticing Photos:  Your thumbnail photo is the perfect opportunity for you to grab attention to the fact that your home will make a charming setting for a family’s holiday getaway.  Change the photo to a picture of your dining room table-set for a family.  Or try inserting a smaller graphic in the bottom of your thumbnail picture that calls attention to your discounted rate.  At the bottom of your photo, insert a graphic that reads “20% Off for the Holidays.”  Happy Bookings!

Off the Beaten Path: “The White House” a Michael Poirier Home

Thursday, October 22nd, 2009

whitehouse_logo
This month’s Off the Beaten Path home is a rarity for sure.  Nicknamed “The White House,” this architectural gem perfectly captures the open spirit of Costa Rica.  I spoke with one of the owners, Ken, a Los Angeles native who has a passion for exquisite architecture and the sunny shores of Santa Teresa…

Who designed the house?

“Michael Poirier, his work has been featured in magazines and journals internationally, including Architectural Record, GA Houses, The New York Times and The Los Angeles Times.”

Where did you get the inspiration to build such an exotic home?

whitehouseexterior
“I have always loved modern architecture.  In L.A., I live in a mid-century modern home I called The Strawberry House, which is also a design-centered home.  My partner has always loved my L.A. home as well and so it was obvious that it would be the only way we would build.

Although it is exotic and unique for the area, it was also designed specifically to work for that particular environment in regards to air flow, rain management etc.”

What are some highlights of the property?

It’s steps away from the beach –that’s the biggest highlight. J Other highlights include the overall modern design, the floor to ceiling glass, the infinity pool, the wood ceiling in the master bedroom, the volleyball court, the kitchen that faces the ocean so you can watch the waves as you cook, and the fantastic local art.  In general, we are also trying to make it as sustainable as possible.  My girlfriend owns a small non-profit called Green Wave, through which we have implemented some environmental policies and she is working with our on-site manager on the development of many more.  Also through Green Wave, we are supporting other Costa Rican non-profit groups and schools.

What is your favorite aspect of the home?

I like how the whole house opens to the ocean; it makes me feel I within an arm’s reach away from the waves at all times (and we practically are).

What attracted you to Costa Rica? And why Santa Teresa?

whitehouseviews
I was attracted to Costa Rica because of the long standing stable government and country with no army as well as the emphasis on education. We fell in love with Santa Teresa for the beaches, the surfing and especially our niche in Playa Hermosa- the overall undeveloped aspect of the area which makes it quiet and private.

What are your favorite things to do in the area?

Surfing! I also love cooking so I like to go to Honey’s organic market on Saturday’s, Product C for fish and the new Natura Mia for healthy food. There are amazing restaurants in the area one of the closest, Tres, has the most amazing coffee and they serve great raw food.  I also like visiting the art gallery, ‘Inspiracion’ and as well as the RainSong Animal Sanctuary.

What is the best season to visit?

There are only two seasons in Costa Rica: wet and dry.  Dry season is the most popular running from about November to the beginning of May. I actually like going down in the rainy season though.  There are less people, its greener and I think the rain storms that only sweep through are fantastic.

Winterize your Vacation Home in the Off Season

Tuesday, October 6th, 2009

So the leaves are falling, scarves are wrapped tight and the kids are planning their Halloween costumes, but before you dive right into the joys of fall, take a moment and get your vacation home ready for the off-season. We’ve put together a check list for second home owners to ensure your home will hibernate safely during the winter months.

winterize_vacation_rental

Security:
• Alert the post office that you will be gone so that your mail can be forwarded.
• Hire someone to check on the home every few days or every week to make sure there are no incidents.
• Make sure your alarm system is working properly.
• Hire a snow plow service to shovel after snow falls as snowy sidewalks are a giveaway that no one is home to burglars.
• Make sure you have a few exterior and interior lights on timers so it looks like someone is home at night.

Keeping Your Home safe in the Cold:

• Clean out gutters and install leaf blockers over gutters- this will help keep water away from your home.
• Prune any overhanging limbs that could cause damage during a storm.
• Remove screens and put up storm windows.
• Close swimming pool and store lawn furniture as well as the grill.
• Keep your thermostat at a cool 55 F, cool enough to not waste heat but warm enough so that pipes will not freeze and burst (!!)
• Prep your pipes by putting antifreeze down drains and toilets, wrapping pipes and leave water dripping ever so slightly out of a few faucets (make sure the drains are open!) to keep water flowing and prevent frozen pipes.
• Caulk holes around windows and weather strip around frames to make sure that no drafts get through.

One thing to consider before you go through the measures of winterizing is to try and find a long-term renter for the off-months, however long that may be. This way, you can still make some easy money on your second home while someone else can have the pleasure of enjoying it! If this is not a possibility, it’s never too early to start finding guests for the next season, so start advertising and putting the word out there about your vacation home.
But whatever you decide to do, make sure that your home is ready for the chill!

Spruce Up Your Vacation Home with Seasonal Decor

Thursday, October 1st, 2009

With the holidays quickly approaching, many people are looking to spend their precious family time in a different setting, perhaps enjoying the fall foliage of New England or getting one last Vitamin-D fix before the blanket of winter stifles out the sun. While your listing is filling up, there are certain things you can do to make sure your guests have a festive and happy stay at your rental, whilst (hopefully) snagging an annual booking.
Fall_Foliage

There are many simple things you can do transform your property into an ideal holiday retreat that will ensure your guests feel right at home in you rental. Not only will your home emanate a jolly spirit, but guests will truly enjoy the effort to make their holiday as special as ever.

Consider adding the following decorative items to your property to welcome autumn and new Guests:
• Fall/Winter decorations like carved pumpkins and wreaths
• Cinnamon potpourri or candles throughout
• Fall scented soaps like pumpkin or cranberry spice
• Festive dishcloths and place mats
• Fleece sheets and lots of blankets

We’ve already emphasized our love for welcome baskets to make the best first impression (who doesn’t love getting gifts?!) Consider tailoring the gift basket so that it suits the season.

For the fall include:
• Pumpkins and carving tools
• Seasonal recipes that incorporate local harvests
• Local foods that are at their prime in the season (think apple pies, jams, fresh pomegranates)
• A list of fun seasonal activities in the area- apple picking, ice skating or festivals
• Trail maps to mountains, parks or hiking trails that are particularly special this time of year

Of course feel free to put your own twist on these ideas, but your guests are guaranteed to appreciate the welcoming gesture as well as the festive spirit.