Written by: Dan Weisman
Here at FlipKey, we spend a lot of time thinking up ways to help vacation home owners and property managers get the most from their properties. Helping to keep every property listed on FlipKey and TripAdvisor booked solid keeps us up at night. The good news is that all the sleepless nights are clearly worth it, as the average listing on TripAdvisor and FlipKey is currently receiving more than 75 inquiries annually. We know that vacation rentals are the best accommodation option for many trips, and we won’t rest until we spread that message to the world’s travelers.
Believe it or not, we’re not the only ones obsessed with helping others succeed at renting their homes, which is why we asked Alfred and Emily Glossbrenner, of FullyBookedRentals, to write a comprehensive guide to vacation rental marketing. The Glossbrenners put their years of experience down on paper and came up with Vacation Rental Marketing Made Easy. We are proud to offer you their insight as a free guide to converting page views to inquiries, and finally to bookings. The marketing guide features tips on all the important aspects of a successful vacation rental marketing program, including:
- Creating and fine-tuning your advertising program
- What to look for in advertising websites
- Creating your own website
- Making your listings stand out from the crowd and
- Creative ways to boost your bookings
- And (much) more
You can always access the marketing guide through the link in the upper right-hand corner of this blog. Also, feel free to tell your friends about the guide. Good marketing techniques are not industry secrets – they’re great ideas that can work for everyone. Put the wisdom of other vacation rental owners to work, share your home with new guests, and keep your past guests coming back again and again.
Finally, remember to check in regularly with the FlipKey blog to learn the latest news, tips, and tidbits (or better yet, sign up for our RSS feed). And don’t hesitate to throw your two-cents into the comments. After all, no one knows more about vacation rentals than the owners and managers who rent them and the travelers who stay in them.