How to Market Your Vacation Rental as a Luxury Home

As a vacation rental owner you may not be capitalizing on the potential value you could be offering your guests. While not all rentals can be classified as being a “luxury” destination, there are a few simple adjustments you can make that will elevate your home in the eyes of travelers and may even justify charging a little extra per night.

If you are just starting out, decorating your vacation home is just one task, albeit a very important one, on a laundry list of things to get done before your first renter arrives. Instead of breaking the bank by furnishing your home completely with top of the line brands, consider investing in just a few quality pieces. This will help to set the tone and atmosphere of your rental, and allows for you to mix in other, less expensive pieces of furniture. While creating a unique environment for your guests, you’ll also be saving money without compromising style.

Additionally, instead of filling each room with your favorite trinkets, try a simpler approach by placing a few, choice art pieces on your walls or a couple of decorative touches (think vases, candles, or plants) for your coffee and end tables, mantels, or bureaus. The key is to be selective in what you decide to furnish your home with and to avoid clutter with too many knick-knacks.

Even if you are not at the beginning of the journey of listing your property, there are a few things you can do to upgrade your home and create a more lavish atmosphere for your guests. One way to achieve this is by investing in the latest technology from well-known and respected brands. Right off the bat this sends the message that your guests will be vacationing in a home that is stocked with all of the modern conveniences that will help to keep them entertained throughout their stay. This includes: televisions that offer cable or satellite channels, a DVD player with an assortment of movies to choose from, a video game system with games if your home tends to host families, surround sound stereo system, and, of course, a computer equipped with internet access.

Another way to make your guests’ stay feel a little more luxurious is by outfitting each bedroom with quality bed linens that boast a high thread count. Offering plush bath towels along with luxury linens will make your guests feel as though they are sleeping in a home fit for a king!

One of the many benefits that travelers consider when renting a vacation home is being able to save a little extra dough by cooking their own meals on occasion. Creating a gourmet kitchen equipped with top-of-the-line tools and appliances will delight guests that have a passion for cooking. Nothing would excite a home cook more than entering your kitchen and feasting their eyes upon sparkly stainless steel appliances, impeccable granite countertops, and cooking gadgets that will help make their culinary creations a reality. Incorporating a counter island into your kitchen layout will also help to facilitate your guests’ appointed chef de cuisine in completing their culinary masterpieces with ease. With all of the downtime that comes along with vacationing, what better way to spend it than by giving your guests the opportunity to experiment with recipes they’ve had to put on the back burner?

Now, if you’re really looking to get fancy there are a few things you can do to set you apart from the competition. Hiring on-site staff or offering special services are guaranteed crowd-pleasers. Wow travelers with their own personal concierge or private chef to whip up gourmet meals for those looking for a break from kitchen duty. By offering these special services you, your housekeeper, or a hired concierge could delight future visitors in allowing them the luxury to relax and let the professionals handle the small, but still important, details like making dinner reservations or planning touring excursions. Other ways to impress guests include providing them with resources (brochures of the area, menus from local restaurants, etc) to help acclimate them to the area, or if you are a gadget guy or gal you could invest in remote-operated fixtures to give your guests the ultimate in relaxation—allowing them to access what they need without having to leave the comfort of your couch! And, if you feel as though your home is due for a decorative touch-up, you can always splurge on a personal decorator to give your home a makeover.

Once you have your vacation home in tip-top shape, the final, important step in its transformation into Luxuryland is telling travelers about it. We cannot stress enough how important it is to include every single update and amenity in your property’s description. So don’t be shy, and be sure to brag to travelers about how your home is just the luxury getaway they’ve been searching for!

 

 

Posted in Earn More, Guest Experience, Rental Management | Tagged , , , , ,

RBO Interview – Adam Rynd

Meet our featured vacation rental owner, Adam! Through operating 2 homes in Washington’s Chelan Valley since 2011, he has gained invaluable experience as an owner and shares his insight in this interview with FlipKey. Take a moment to read some of Adam’s advice and get to know one of your fellow vacation rental owners.

FlipKey (FK): Can you tell us a little about your vacation home? Do you rent just one property?

Adam Rynd (AR): I own one rental house and one rental condo in Chelan, WA, a beautiful lake resort community that is becoming a popular winemaking region.

FK: How long have you been renting your homes?

AR: I started renting our house in Spring 2011, and bought the condo in March 2012.

FK: What type of travelers do you usually draw?

AR: We get a great variety of guests at the house, including groups attending weddings at the local wineries, groups of women going on “girls’ weekends,” and larger extended families that need the extra space offered by a 3,000 square foot house. The condo primarily attracts couples on romantic weekends and families with younger kids who like the convenience of the on-site pool.

FK: How long have you been a FlipKey user, and what do you like most about listing on the website?

AR: After researching the other home rental listing services in early 2011, I decided FlipKey offered the best experience for potential renters and some great tools for managing my house listing. The connection to TripAdvisor and its great online reach made the decision obvious. Collecting payments and communicating with guests was quite a challenge for the first year, so I’m thrilled with the Payments and Messaging features that are now available on FlipKey. I am now focusing on soliciting more Reviews and eager to see how those endorsements help drive more interest in my properties.

FK: During the off-season what are some techniques you use in order to drum up more business?

AR: The resort area where my properties are located gets the vast majority of visitors in the middle of Summer. I have run early season discounts to drive interest from potential renters in the Spring and I plan to do much more this year to focus on the great Winter recreation opportunities in the Chelan Valley.

FK: If a property owner wanted to add a new amenity to their home in order to entice prospective travelers, what would you suggest as the most effective purchase?

AR: I have found that our hot tub is very popular as an amenity. Buying and maintaining one is much cheaper than a pool, they are usable year-round, and few guests seem to have them at their own houses. We also find that while many people like the idea of having access to a hot tub, few actually use it. Cable TV and wireless Internet are also becoming must-have features on vacation rentals, and they don’t require any cleaning or other maintenance.

FK: Do you ever offer any special promotions to travelers?

AR: I only run specials in the off-season and typically provide a simple discount of 20-30% off my list rates to drive more interest. During the peak rental season, I will offer a big one-night discount if a guest will consider adding an extra weekday night onto their stay (ex: stay 5 nights instead of 4 nights). It doesn’t cost me any more for them to stay one more night, so whatever I can collect is a bonus.

FK: As a rental owner what has been your biggest challenge, and how were you able to overcome it?

AR: The collection of payments was my biggest challenge, until the Payments feature was launched on FlipKey. I do still have a challenge keeping track of the various messages I send to guests before and after their visit, such as directions and door codes, review requests, etc. The work on Messaging is a good start to helping managing that communication flow.

FK: What’s the craziest thing a guest has ever said to you about renting your home?

AR: I have generally been fortunate to screen out guests that might not be ideal. We did have a problem group at our house over Labor Day weekend last year that told me they had a great time and only one drinking glass was broken. The house really had nearly $800 in damage and they lost their damage deposit.

FK: As a traveler there’s always the fear of a property being falsely advertised, but as an owner have any guests turned out to not be what you were expecting? (i.e. addition of children that weren’t mentioned during the booking)

AR: I think most guests are basically honest, and sometimes plans change when a group rents a house. The only time I felt like I was being deceived was when the renter was younger than our age 30 minimum, which he failed to disclose until the night before their arrival. As the father of young children, I think families with younger kids are often the best renters, since they aren’t likely to be too loud or intentionally damage anything.

FK: Do you ever follow up with guests after they stay in your home?

AR: I almost always send guests an email after their stay asking if they enjoyed their visit or had any issues, which helps us constantly improve.

FK: What do you offer to guests that you feel provides the most value?

AR: I receive consistently good comments on my published reviews about my communication with guests. I try to respond to every message (email or phone call) within one day and let them know exactly what to expect from our properties. And if they have questions about the local area, I try to be the best concierge I can be. The property itself simply needs to live up to the expectations I set in the FlipKey listing.

FK: Are there any “red flags” that you look for while screening travelers?

AR: I try to rent to more “mature” guests, young families, and extended families (3 generations). When someone is asking about the local party scene, the maximum capacity for my property, or whether they can pitch tents, I quickly screen them out.

FK: What has been your best experience?

AR: We have had so many great guests that it’s hard to identify a single best experience. In general, it’s a great experience for me when they arrive and depart when expected, don’t have many questions, leave the property in good condition, and the neighbors don’t have any complaints.

FK: Do you leave any “personal touches” around your vacation home in order to impress your guests?

AR: I will leave a bottle of wine if I know someone is celebrating a special occasion (birthday, engagement, etc). We always leave hotel-sized soap and shampoo in all the bathrooms, a binder with local attractions, and ensure the house has been professionally cleaned before every stay.

FK: What’s the best piece of advice you can pass along to vacation rental owners who are just starting out?

AR: It’s very important to imagine how someone else might experience your home. Homeowners should label things that aren’t obvious, de-clutter, and get great local professionals (cleaners, landscapers, etc) who are reliable and will maintain your standards. When marketing your property, be sure the photos are great, descriptions are accurate, and you price it appropriately for the market and guests you want to attract. The FlipKey marketing guide is a great resource to help you do all of those things well.

 

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