Home FlipKey News & Updates TripAdvisor Takes a Majority Stake in FlipKey

TripAdvisor Takes a Majority Stake in FlipKey

TripAdvisorWith great excitement we announce that TripAdvisor has taken a majority position in FlipKey.   TripAdvisor – the world’s largest travel community – represents the “perfect fit” for FlipKey’s industry leading vacation rental guest review service.   Over the last year, FlipKey has made great strides in enabling the vacation rental community with the power of guest reviews.  To add to our value proposition we will now begin working with TripAdvisor to introduce vacation rentals and the reviews you collect through FlipKey to tens of millions of consumers from across the world.

TripAdvisor’s branded websites attract 24 million consumers a month.*   Over the next year we will work closely with TripAdvisor to introduce vacation rentals to a wider consumer audience and allow the power of guest reviews to promote the vacation rental experience.   We are confident that the combination of FlipKey’s industry focus and TripAdvisor’s marketing reach will be a significant win for consumers, FlipKey clients and the entire vacation rental industry!

FlipKey will continue to operate as an independent company, so continue to check the blog for service updates, company news and industry commentary.

See below for the full press release.

*Source: comScore Media Metrix, May 2008

———————————-Official Press Release———————————-


NEWTON, Mass. – August 20, 2008 — TripAdvisor®, the world’s largest travel community, today announced it has purchased a majority stake in FlipKey™, https://www.flipkey.com, a leading vacation rental review site. Terms of the investment will not be disclosed.

“Vacation rentals is the hot emerging category in travel and FlipKey has a great foundation and a smart business approach,” said Steve Kaufer, founder and CEO of TripAdvisor. “We believe we can help FlipKey become the leader in the space and, in turn, FlipKey content will satisfy a growing need for TripAdvisor users.”

“TripAdvisor is ‘it’ in the world of user-generated travel reviews, so we are thrilled to have the support of the TripAdvisor Media Network,” said TJ Mahony, FlipKey founder and CEO. “We’re honored to have been chosen as the vacation rental provider to the world’s largest travel community and look forward to working with TripAdvisor to build our business.”

Boston-based FlipKey.com launched in March 2008 and is led by TJ Mahony, CEO, Jeremiah Gall, COO, and Carl Query, CTO. FlipKey features 50,000 vacation homes, representing all 50 U.S. states. In addition to amassing vacation rental listings and consumer reviews of the featured properties, FlipKey has an exclusive relationship with Instant Software, the leading property management software company, to provide a guest review platform for its clients. FlipKey content is expected to be integrated with TripAdvisor.

About TripAdvisor Media Network
TripAdvisor® Media Network, operated by TripAdvisor, LLC, attracts nearly 32 million monthly visitors* across 12 popular travel brands, TripAdvisor®, www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com and www.virtualtourist.com. TripAdvisor-branded sites make up the largest travel community in the world, with 24 million monthly visitors*, six million registered members and 15 million reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded sites cover 300,000+ hotels and attractions and operate in the U.S. (http://www.tripadvisor.com), the U.K. (http://www.tripadvisor.co.uk), Ireland (http://www.tripadvisor.ie), France (http://www.tripadvisor.fr), Germany (http://www.tripadvisor.de), Italy (http://www.tripadvisor.it), and Spain (http://www.tripadvisor.es). TripAdvisor® Media Network provides travel suppliers with graphical advertising opportunities and a cost-per-click marketing platform. Collectively, the sites comprising the TripAdvisor Media Network have won hundreds of awards and accolades from press and industry worldwide. TripAdvisor and the sites comprising the TripAdvisor Media Network are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor is a registered trademark of TripAdvisor LLC in the U.S. and/or other countries.

© 2008 TripAdvisor LLC.  All rights reserved.

*Source: comScore Media Metrix, May 2008

# # #