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VRMA launches vacation rental awareness campaign through Discover Vacation Homes

Submitted by Discover Vacation Homes:

Effective immediately, I’m pleased to share with you that the voice for our professionally managed vacation rental industry, the Vacation Rental Managers Association (VRMA), launches a much-anticipated awareness campaign for the traveling public: Discover Vacation Homes.

The only collaborative effort of its kind within the industry, VRMA’s Discover Vacation Homes initiative will work to promote professionally managed vacation rentals as one of North America’s fastest-growing lodging categories through public relations – including earned publicity, social networking and emerging new media strategies.

Why, you ask? Today’s economic conditions and “togethering” travel trends indicate a huge need for value, space and privacy – needs which vacation rentals address better than any other lodging option. In short, there’s never been a better time to share our story than right now.

United toward this momentous goal, the VRMA with its DVH promotions arm will be able to more effectively elevate the perception of the entire category, enlightening those who are currently unaware of what we offer, as well as the many benefits associated with it. What’s more, with the strength of more than 600 members and approximately 150,000 trusted rental homes, condos and villas, the VRMA’s collective voices can be heard with authority – proudly shouted from the rooftops of vacation rentals worldwide!

In support of the new public relations initiative, the VRMA has retained renowned vacation rental industry supporter Rick Fisher as a Chief Strategist, and utilizes the services of top international advertising, marketing research, and public relations firm, Ypartnership, for dedicated representation in 2009 (www.ypartnership.com).

Companies will have the opportunity to learn more about the Discover Vacation Homes program, and meet the team behind the campaign, during VRMA’s three conferences this year (Eastern, Western and National).

For more information about VRMA and its new campaign, including member benefits and answers to frequently asked questions, check out the newly redesigned VRMA website at www.VRMA.com or the evolving www.DiscoverVacationHomes.com.