Today we are featuring a guest post from Sarah Brubaker of WebChalet, a site dedicated to helping vacation rental owners and managers create high-impact, easy-to-maintain websites to promote their vacation rentals.
As you may have noticed, competition for renting out vacation homes is heating up. More people are listing their houses, which is a good thing for travelers looking to have choices when they plan the perfect vacation. Yet if you are a vacation rental owner, then you need to find ways to make your vacation rental stand out from the crowd.
A no-brainer is to launch a personal website for you vacation rental. These days, a website is essential for your vacation rental marketing, yet many owners still don’t have one. And if they do, many owners haven’t touched it since 2003 because they have to ask their second cousin’s cousin to update it. Believe it or not, there’s no need to ask relatives for help: it’s now easier than ever to launch an affordable website that looks professional and allows you to edit and manage content with no technical knowledge.
A personal vacation rental website with your own domain name can become the hub of your marketing efforts. You can link your website to your directory listings, on sites like FlipKey, as well as any of your social media campaigns to increase your chances of booking more guests. A personal website also helps you seal the deal with potential renters by giving them all of the info they need and emphasizes that your place is the best option for their vacation rental needs.
Here are five ways that a personal website will help you boost your vacation rental marketing: