Home For Owners/Managers Earn More Money 7 Online Marketing Techniques for Vacation Rental Owners

7 Online Marketing Techniques for Vacation Rental Owners

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To help new home owners accurately market their rentals, here are a few tips to help you get the most out of your property listings:

Create a Catchy Headline

The title of your property is what initially draws vacationers to click on your property listing instead of the competitors. Steer away from generic titles such as “beautiful cabin” or “Resort unit C”. Try to focus on creating a title that focuses on a unique aspect of the property, like a newly renovated kitchen or the spectacular views from the balcony. Examples of eye catching titles are “watch the sunrise from the newly renovated balcony” or “walk your dog on the beach” which emphasize activities that are special to your property.

Showcase unique aspects of your home

Similar to your title, you want to focus on highlighting niche aspects of the listing. If the property specializes in pet friendly accommodation, or if you have a lake with kayaks, let the public know.

Select the Right Location for the Listing

If your property is a few miles away from a major city, you may want to place your listing in the larger area. These tourist heavy areas draw in significant traffic, and if your rental is close enough, you may want to consider changing it to gain visibility. However, if your property is not close to a major hub, it is best to not deceive travelers by misleading their location as this can cause reservation conflict. Make sure your travelers understand where your property is located.

Take Flattering photos

The better the quality of the photos that are displayed on the profile, the more appealing the property is to travelers. Make sure pictures of the property are clear, and have good lighting. Try to get a high resolution camera and take flattering pictures of the interior of your property, as well as the exterior. Emphasize bright colors and unique features of the property. These pictures are super important and will make or break traveler’s interest in the property, as they directly show the quality of the listing.

Take Pride in Your Listing

Make advertising your property a priority. Travelers can tell if an owner has not taken much time to create their listing which is a turn off, so make sure pricing is correct, the calendars are updated, and inquiries are responded to in a timely manner. You don’t lose out on bookings this way since it is easily preventable. The faster inquiries are responded to, the more likely a traveler will book your property.

Good Customer Relations

The way an owner or manager interacts with potential vacationers is huge. A traveler’s experience depends not just on the quality of the property, but on his or her experience with the home owner as well. Be professional and outgoing when communicating with the traveler. Make sure the traveler is accommodated for and feels welcomed when he or she arrives. Travelers will not want to stay at a property with an unprofessional owner, no matter how nice the actual property is. If you build a relationship with a traveler, they may want to book with you again, and get their friends to book with you as well!

List your property on multiple platforms

The internet has made spreading news about your newly acquired vacation home faster than ever. This being said, there are plenty of vacation rental advertising platforms out there that can advertise your property to the world. Having your property listed on not just one, but many, of these websites can improve the visibility of your listing. The TripAdvisor family alone consists of FlipKey, HolidayLettings, Niumba, and TripAdvisor itself.