Belgrade used to have such a bad image, but owing to pioneers in this new tourist era it is improving fast. I think we are one of those pioneers. We opened a family run hostel in 2009, and in 2010 we started with short-term apartments rent. Our general idea is to show people Belgrade in threesixty view, e.g. from all sides, so we are always willing to share local experiences to help our guest fell like Belgraders, not foreigners. In the end most of our guests will leave with impression that Belgrade is a vibrant, friendly city with lots of tourist potential. And of course, they feel lucky to stay in places located inside the pedestrian zone.