SobeLux is a D/B/A of Primera, a limited liability company organized in the state of Delaware, US and licensed for business in...More information +
SobeLux is a D/B/A of Primera, a limited liability company organized in the state of Delaware, US and licensed for business in the State of Florida. SobeLux and Primera LLC comply with all reporting requirements of the Internal Revenue Service and other US regulators since its foundation in 2001.
Smart, Agile, Imaginative
We specialize in planning and managing “a la carte vacations” and special events – our goal is to deliver a hospitality experience that meets or exceeds your demanding needs and creates wonderfully lasting memories for everyone in your party. We cater to travelers that want a vacation experience beyond the luxury hotel. We guarantee you will receive personalized attention as we only manage a few luxury villas or high-end condos every week. You will not be treated as one of the hundreds booked in a luxury hotel.
In anticipation of your trip, a dedicated SobeLux concierge will work with you in gathering your wish list and understanding the personal preferences of everyone in your party. Weeks before your trip, we will deliver a vacation plan to your exact specifications and budget. We update these vacation plans as new needs arises and you will always be part of the process. Please tell us what you want: an ocean front mansion, a luxury condo or yacht, your dream sports car, etc. and we will have it ready at your arrival. If you have just decided to start an unplanned vacation, please give us a call and we will do our outmost to accommodate your needs in short notice too.