Gertrude Rentals was named for the owner-operator’s (Daniel) grandmother. Gertrude Van-Lopik was an adventurous traveler well into her 90s who circumnavigating the globe more than two dozen times. Gertrude Rentals is a multi-generational, family business and includes a wife, a husband, a daughter, and a lifetime friend. With 48 beds we are also the largest owner operator of premier vacation rentals on Siesta Key and have more than 100 positive reviews “and growing” (we are very proud of them).
Daniel Jones is the head honcho of Siesta Key and the owner-operator of Gertrude Rentals, his third of four children. Dan was born in Sarasota and lived on Siesta Key for 25 years before leaving to work in New York City. In 2010 Dan came to his senses and abandoned a career in finance to spend more time with his friends and family and, ultimately, to pursue this labor of love. He is passionate about providing affordable beach-luxury during what he calls “sacred vacation time”. He loves surfing, interior design, and seafood. Dan's departure from Wall Street and return to the beaches of Siesta Key represents the hallmark spirit of Gertrude Rentals - no collars, no shoes, no problems!