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The South Beach Wine & Food Festival Event Guide

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About South Beach Wine & Food Festival

South Beach is a delightful amalgam of cultures, and the multi-day South Beach Wine & Food Festival highlights that beautifully. Sponsored by Food Network and The Cooking Channel, this outdoor food festival, held at the end of February, attracts nearly 100,000 people to the Miami Area. Want to taste for yourself? If you’re considering a visit, here are a few things you need to know:

Location

It’s all about location for SOBEWWF – attendees, celebrities, and chefs alike love the South Beach locale, but the event actually takes place in over 75+ different locations, including Fort Lauderdale. Many of the events, including the Whole Foods Market Grand Tasting Village featuring MasterCard Grand Tasting Tents and KitchenAid Culinary Demonstrations, take place directly on the beach. As in, the enormous tents housing hundreds of chefs and winemakers are literally pitched on the sand. Those gatherings not located on the beach, such as the ever-popular Wine Spectator's Best of the Best sponsored by Bank of America & Merrill Lynch Wealth Management, take place at iconic Miami properties. For instance, Best of the Best, which is routinely sold out as soon as tickets become available, occurs at the historic Fontainebleau Miami Beach. And you won't want to miss the Amstel Light Burger Bash presented by Schweid & Sons hosted by Rachael Ray.

SOBE WFF Has Come a Long Way

Concocted by Festival Founder and Director Lee Brian Schrager, who also serves as the Vice President of Corporate Communications & National Events for Southern Wine & Spirits of America, Inc., SOBEWFF is one of the events that is most looked forward to by both locals and visitors. Now in its 14th year, the festival has also established itself as a favorite among the highly regarded chefs and other industry professionals who lead demonstrations and seminars. It began in 1994 and was known at that time as “Taste of South Beach”. It took place on famous Lincoln Road, and has grown exponentially in the subsequent years. In 2001, it was moved to sands of South Beach and renamed the South Beach Wine and Food Festival attracting over 7,000 guests. By 2002, that number had increased to 10,000 with increased national media attention, and to 20,000 guests by 2004. By 2009, 50,000 guests had come to the festival.

What to Expect from the South Beach Wine & Food Festival

Imagine a five-day culinary adventure featuring dozens of celebrity chef demonstrations (like Bobby Flay and Rachel Ray), even more samples of wine, craft beer, and premium liquors, as well as endless cooking events for pros and amateurs alike. That’s what you’re getting at SOBE Wine & Food Festival. Events include demonstrations, tastings, parties, seminars, tribute meals with famed chefs and more. Fifteen years ago, Miami was better known for its DJs than its chefs. But the festival brought food writers, bloggers and "influencers" to town. With clever meal events and spectacular sponsors, this festival represents everything Miami stands for: beautiful weather, glitz, glamour, celebrities, big names, and only the best.

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