The following is an excerpt from a recent Instant Software client newsletter. To read the full article click here.
------------------- ISI Insider Newsletter-----------------
ISI Clients are Increasing Booking Conversions with New Integrated Guest Review Service Powered by FlipKey
Instant Software and FlipKey launched an integrated seamless guest review service during RezFest 2008. In less than three weeks since launching, 35 property management companies have successfully begun integrating guest reviews through ISILink. Over 4000 reviews have already posted on 1500 properties with an average rating of 4.32 out of 5. Getting started with guest reviews is quick and easy...and it’s also FREE.
WHY COMPANIES ARE USING FLIPKEY / ISI GUEST REVIEWS
Research shows that recommendations from prior guests have a dramatic effect on booking conversions. According to Compete, Inc., 78% of vacationers say they are significantly more likely to book a vacation home if they can read reviews from past guests. TripAdvisor notes that hotel websites have doubled their conversion rates after incorporating guest reviews into their websites. Why? Because they remove the uncertainty and unpredictability often associated with a potential accommodation.
Not only will guest reviews likely increase your booking conversions, but through FlipKey, you will also increase your marketing distribution. In 2009, TripAdvisor will begin promoting vacation rentals that feature FlipKey reviews, giving you the opportunity to promote your properties to more than 24 million visitors per month.
MANAGE YOUR REPUTATION – NO REVIEW IS A BAD REVIEW
Some property management companies have expressed concern about potentially negative ratings. However, 81% of guest reviews are positive to very positive with an average rating for ISI clients of 4.32 out of 5. In fact, only 4% of guest reviews are negative and these minor cases are critical in establishing the credibility of all your positive reviews. Research has shown products featuring at least a few critical reviews convert better than products featuring only positive reviews.
To read more click here.