Improving Your Business is Our Business: Marketing Vacation Rentals Made Easy

Here at FlipKey, we spend a lot of time thinking up ways to help vacation home owners and property managers get the most from their properties. Helping to keep every property listed on FlipKey and TripAdvisor booked solid keeps us up at night. The good news is that all the sleepless nights are clearly worth it, as the average listing on TripAdvisor and FlipKey is currently receiving more than 75 inquiries annually.  We know that vacation rentals are the best accommodation option for many trips, and we won’t rest until we spread that message to the world’s travelers.

Believe it or not, we’re not the only ones obsessed with helping others succeed at renting their homes, which is why we asked Alfred and Emily Glossbrenner, of FullyBookedRentals, to write a comprehensive guide to vacation rental marketing. The Glossbrenners put their years of experience down on paper and came up with Vacation Rental Marketing Made Easy. We are proud to offer you their insight as a free guide to converting page views to inquiries, and finally to bookings. The marketing guide features tips on all the important aspects of a successful vacation rental marketing program, including:

  • Creating and fine-tuning your advertising program
  • What to look for in advertising websites
  • Creating your own website
  • Making your listings stand out from the crowd and
  • Creative ways to boost your bookings
  • And (much) more

You can always access the marketing guide through the link in the upper right-hand corner of this blog. Also, feel free to tell your friends about the guide. Good marketing techniques are not industry secrets - they’re great ideas that can work for everyone. Put the wisdom of other vacation rental owners to work, share your home with new guests, and keep your past guests coming back again and again.

Finally, remember to check in regularly with the FlipKey blog to learn the latest news, tips, and tidbits (or better yet, sign up for our RSS feed). And don’t hesitate to throw your two-cents into the comments. After all, no one knows more about vacation rentals than the owners and managers who rent them and the travelers who stay in them.


  1. Excellent vacation rental marketing tips! I strongly believe in the power of web marketing. This millennium opened an easy access to awareness and knowledge. They are now right on your fingertips. Web marketing may not generate more income that fast, but it generates awareness faster. Through this, who knows how many bunch of clients could you have? The result may not be in pronto but it can be in large margins.

  2. You can make one MAJOR contribution that will help IMPROVE OUR BUSINESS.

    In your promotional material you promise business owners to display;

    * Your phone number
    * Your e-mail address
    * Your web site address

    Your contact details will be live within 24 hours.

    You are clearly in breach of contract and misleading business owners because none of these contact details are displayed on the Flipkey nor the Tripadvisor listing business people like us pay for. According to our Google Analytics, not one single visitor managed to find our hidden website link and click through to our website over a 60-day summer period!
    How does US law deal with businesses that mislead customers in their promotional material?

    Those contact details must be clearly displayed on the main pages of this listing and not hidden behind tabs that have unrelated names such as Manager Info.
    When are you going to rectify this MAJOR issue?

  3. Vacation Rental Industry Ready to Explode...

    It seems like recently the vacation rental industry has been getting a lot of attention, and it is starting to become a popular alternative to hotels. But how are vacation rental owners and management companies dealing with the challenges that face the...

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