In the past couple of months, our Development Team here at FlipKey has launched a number of new site features, and we are so excited to share them with you! These updates and new features have impacted nearly every aspect of the website, and provide a much improved user experience for the entire vacation rental community - owners, property managers, and travelers.
The most noticeable changes involve site-wide aesthetics and structure. The look and feel of the site has been completely overhauled to make the properties shine. We reorganized property listing pages, removing the tabs that used to hide pertinent information and making it easier to navigate the important information in each listing. The new page layout makes it easier for travelers to evaluate the important property details at first glance.
Less visibly, the team has been working hard to improve search speed and accuracy, and anyone who has searched for a property recently will have noticed that results come back faster than ever.
Another big improvement is the new photo browsing experience, complete with a lightning-quick photo viewer; larger, high-quality images; and support for video. The photo viewer displays thumbnails of all of the available photos, and allows users to click on any photo and see it enlarged up to twice its former size in high quality. The upgrades to the photo section really help to make each listing “pop,” and significantly enhance the look and feel of the listings. If you uploaded smaller images to your listing before, then now is the time to add your most recent, high-res shots to your listing!
We also added a new review summary. Due to the substantial number of reviews collected on individual properties, we saw a need to aggregate review data in a way that would be really helpful to travelers. The new review summary provides visitors with high level breakdowns of feedback left by verified guests to help paint the big picture of guest sentiment. We also added the ability for travelers to mark reviews as “helpful” so that future travelers will be able to see what feedback was most helpful to travelers in the past.
Two of the most recent upgrades to the site included the new and improved mapping function as well as the option to add a video of your property. The new maps show much more detail than before and feature nearby attractions and restaurants local to each property. The map thumbnails can be clicked to show an enlarged map, offering travelers a better feel of the area they might be visiting. The option to add video is just another way for owners to showcase their properties, and really offers travelers the closest experience with the property that they can get without actually coming to visit!
We are always looking to make improvements and additions to our website, so expect that as the months go by, we’ll have more exciting updates to share with you! In the meantime, if you have suggestions, we’d love to hear those as well.
Taryn Collins is a FlipKey owner services specialist and vacation rental marketing expert. Her bi-weekly blog, Ask FlipKey, aims to answer the difficult questions that vacation rental owners and managers ask every day. Submit your questions in the comments!