White Paper Study, January 2013
FlipKey Research analyzes user trends, online data, case studies and manager input for property managers and industry professionals. In this study, we look at the importance of guest reviews and online reputation for the booking process.
- 74% of TripAdvisor users state that they write reviews because they want to share a good experience with other travelers
- 53% of respondents say they will not book a property without reading a review of it
More findings can be found in the full white paper: Everyone Should Be Entitled to Your Guest’s Opinion: How Guest Reviews Can Double Your Business