Guest blog post by: Anthony Dodd, Channel Relationship Manager at Kigo
We get asked for tips and inside tricks here at Kigo all the time, so we rounded up five of our best ideas to help you maximize bookings. Some are new additions to obvious solutions; others are from feedback we’ve had from our agencies. So, our top five…..
For smaller operations or individual owners, Google Mail is a great free tool to manage your email contacts. Its range of plugins and tool make it a real time-saver for vacation rentals agencies and owners. Tools like Boomerang (where you can automate the re-sending of emails to keep inquirers attention) and Canned Responses (where you can save a selection of template responses to inquiries to quickly respond) are just two great examples of the hundreds available that can really save you time and make sure that your inquiries are not going unanswered or leads going cold.
For larger operations, MailChimp is an excellent solution. Free for your first 12,000 emails per month, the fantastic selection of templates, and the ability to add your own designs give so much scope for personalization. You can harvest emails by embedding a sign-up form in your website and automate emails following actions on your site and in previous email campaigns. All this comes complete with a detailed, granular analytics package to monitor your emails’ performance and automated postings on your various social media accounts. With great free options and affordable, scalable paid solutions, MailChimp is a great product for your email marketing.
This is not exactly news to most of you, but it’s crucial to have a website for your vacation rental agency or property. From WordPress and Blogger to professional design agencies, having something to refer your customers to is always a big plus. It verifies your agency in an age where customers are ever more vigilant regarding fraud, gives you a showcase for your properties and helps you to establish a brand, all of which will help you to boost your bookings.
One of the finest pieces of analytics available, Google’s free analytics package is a great way to monitor your sites performance. From an overview of which keywords are driving the highest number of visitors to your site, all the way to the granular details of how individual pages are performing and how long each visitor spends on your site, all the data is exportable, instantly assessable and segment-able. To get vital data on your site performance and how you can improve your site in a variety of ways, Google Analytics is a great tool.
Managing your vacation rental properties through various online channels is always a rewarding experience in terms of bookings. But it can be time consuming and difficult to keep your own site up-to-date in addition to all the listings you have on great portals like FlipKey. Using a channel manager simplifies this process; all your availability data, pricing, and property details and photos can be instantly synced with your vacation rentals website so that every channel you market with is constantly updated in real time. Saving you time and money while streamlining your vacation rental business, a channel manager is a fantastic tool for your vacation rental business.
Kigo offers a Channel Manager option as a part of their vacation rental software package. Linking your vacation rental properties to Flipkey is made effortless through Kigo’s channel manager, with all data synced in real time. Contact us today to find out more.