Learning How To Generate More Bookings, Though, Generally Does
Guest post written by: Matt Landau, founder of Vacation Rental Marketing Blog
Here is one of the great themes that I have concluded (and have had validated from many great rental marketers): just generating more bookings is not gratifying.
Signing up for a listing site or writing an ad on Craigslist takes minimal effort and is accessible to every vacation rental owner or manager around the world.
In the great proverb, “give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for a lifetime,” just accruing bookings means you’re eating for the day.
But when you learn how to generate bookings for yourself – when you decide to take a journey on the education train and accept a challenge that’s probably slightly above your skill level – there is not only the sustainable nourishment that will fuel your rentals over the long haul. This includes (but is not limited to) building your own website, learning about online PR, establishing relationships with locals...etc.
Further, there is a great sense of pride, accomplishment, and gratification along the way of building your own vacation rental marketing portfolio.
Some of the best moments I’ve experienced with my rentals is an intangible happiness I get from finding new ways to fill my rentals. For most owners, the fear of failure is strong enough to keep them away from learning new skills. So when you learn to compliment reliable channels like a FlipKey listing with more innovative techniques, you've already set yourself apart from the competition.
But if I could point at one philosophy that has not just made me more money but made the process itself a satisfying and enlightening one, it would be this one.
Matt Landau is the founder of the Vacation Rental Marketing Blog and this excerpt is taken from his newest eBook, The Eureka Effect: How Good Vacation Rentals Become Great available now.