Mobile Marketing - Making Your VR Listings App Friendly

What should we write back?

*The FlipKey mobile app is currently owner-centric only, so this post is focused on how listings look on the TripAdvisor app to travelers.

No matter where you look these days, you’ll spot someone with their face buried in a smartphone. Preoccupied strangers watching the latest viral video, oversharing in 140 characters or less, and sling-shotting agitated birds at laughing pigs. You may find this cultural trend disturbing, but there is a silver lining. Did you know that more and more people are using their phones to plan their dream vacation?

By listing on FlipKey & TripAdvisor, you're in luck. Our mobile apps are designed to give your potential customers a mobile friendly experience. When an aspiring traveler opens the app, they'll be prompted to search by their desired location and dates of stay. Almost instantly, all of the key information about your listing is right there at a traveler's fingertips.

Imagine your listing as it appears on a computer screen. Now shrink that listing down to a five inch smartphone screen. How does it look? What do you see? More importantly, what information will your customers see?

A beautiful description of your property with a lengthy introduction will read wonderfully on our website. However, on the mobile app, it may read something like, “Imagine if you will, a summer sunrise over the majestic (… Read More)” A mobile customer is probably not going to read more. More than likely, their data service is spotty, their smart phone is at 3% battery life and they have waited until the absolute last minute to book the perfect vacation. The long-winded sales pitch = death as far as mobile conversions are concerned.

If that sunrise is a key selling point for your property, make sure it's one of the first photographs on your listing. Don't waste that limited smartphone real estate describing it to them. Show them!

On FlipKey, you can upload an unlimited number of photos to your listing at no extra cost. However, it's not a bad idea to keep your mobile listing in mind when determining the order of those photos. The unique lighting fixture in your second bathroom may be appealing, but is it going to give the traveler a sense of why they should stay at your property? Lead with a great shot of your exterior and be sure to feature the bedrooms and living areas your travelers will temporarily call home.

Keep in mind, there is no reason to remove any of the information or photos that you have added to your listing. Think of your FlipKey webpage as a novel. It can be as long and as rich of a read as you'd like. Your mobile listing is the cover that will make a traveler want to pull the book off the shelf.

So, the next time you find yourself sitting at a restaurant, looking at a table of Millennials buried in their smartphones, don't judge them too harshly. They could be a few college classmates that have spent years talking about taking a big family vacation together. In fact, tonight may be the night they collectively spring into action to find the ideal vacation spot. With a little effort, and a little bit of luck, that perfect spot could be your rental property.

Matt works in Customer Care at FlipKey. A veteran of the stage, Matt has toured much of the country in a 1994 Buick Regal. He enjoys movies, professional sports, and dancing like nobody's watching.

NO COMMENTS

Leave a Reply