Koryn Okey is the Director of International Accounts at FlipKey. Since joining the team in 2008, she has worked with more than 300 international rental managers and agencies and represented over 60,000 properties globally. Koryn focuses solely on European markets and is dedicated to creating long-lasting relationships with her clients and to driving awareness of the holiday rental industry.
Prior to joining FlipKey, Koryn worked in publishing. She holds a B.A. in Communication from the University of Toledo, in Ohio.
We recently asked her a few questions about her background and vision for FlipKey vacation rental managers:
What made you want to work for FlipKey? When I joined FlipKey, it was less than a year old and just breaking into the market, so working here has given me the opportunity to see first-hand how a business can grow to be a major competitor within an industry. Aside from the learning opportunity that a start-up offered, I was really interested in understanding the industry. It’s been exciting to be a part of something great.
Any thoughts on where the vacation rental industry is headed? I think we’ll begin to see standards set that make the rental process easier for travelers to book a rental and to better understand exactly what they’re getting. It won’t be overnight as there are many factors that go into this, but I think we’re definitely moving in that direction.
What do you love most about working in the travel industry? I feel excited to be able to play a (very) small part in helping people create long lasting memories with friends and family!
Where are the best vacation rentals you’ve stayed? I’m a big fan of vacations on the beach so I’m going to say Cabo or Costa Rica – they were different types of trips, but both rank pretty high on my list. The ability to return to a home-cooked meal or sit around the pool with only the people you’re traveling with provides such a sense of privacy and relaxation: it can’t be beat. That said, I’ve rented some great apartments in city centers in Rome and Barcelona, too. The ability to have a home base amid the energy of a city also can’t be beat.
What is the top piece of advice you have for professional managers? When you’ve made the decision to invest in a marketing partner, take the time to understand what it offers and how you can maximize your involvement: it’s about more than just signing the contract and having your listings live. Ask questions, talk to your account manager, understand the features the partner offers and how you can best utilize them. While it will be more work up front, the long term benefits will be worth it!
What FlipKey feature do you think is most under-utilized? Having the ability to incorporate the reviews you’ve collected directly on your own website is invaluable. Our (free) publishing tools give managers the ability to provide their guests with all the information they could want while making a decision on where to stay — why not provide travelers with everything they’re looking for? Having reviews ensures they don’t need to visit another site to see what people have to say.
Think Koryn can help put your vacation rentals in front of the right travelers? Contact her: firstname.lastname@example.org